Simon Baynes grew up in Montgomeryshire where his father ran Lake Vyrnwy Hotel. He was educated at Shrewsbury School and read history at Magdalene College, Cambridge, where he won the Dunster History Essay Prize. After a career at stockbrokers Cazenove & Co. and as Managing Director of the merged JP Morgan Cazenove investment bank, Simon moved back to Wales where he now focuses on writing and the local community.
He ran a second-hand bookshop for five years, is founder of the Montgomeryshire Literary Festival and co-author of Lake Vyrnwy: The Story of a Sporting Hotel. Simon has stood for parliament and been Mayor of his local town. His wife, Maggie, is an architect and he is Chairman of the Welsh Historic Gardens Trust, and together they share a strong interest in heritage and old buildings.